21 days old

VP Travel Channel Research

Discovery Communications
New York, NY 10001
  • Job Code
    112388160
Discovery Communications


VP Travel Channel Research

US-NY-New York City

Job ID: 23760
Type: Company Employee Full-Time
# of Openings: 1
Category: Research
US-NY-New York City

Overview

The VP of Research will lead all research efforts and functions and serve as the team leader and primary point of contact for the TRVL Channel. The ideal candidate will be a thought leader, strategist and play a key role in connecting traditional research methodologies with evolving data analytics.

This role can be based in New York City, Silver Spring, MD or Knoxville, TN.



Responsibilities

Develop and direct all network research efforts, utilize primary research, Nielsen ratings data and other consumer databases to develop programming, scheduling and marketing strategies. Will also be tasked to develop and maintain the health of the brand.
1. Act as a strategic advisor to network executive management team, effectively voicing fact-based insights and recommendations on issues relating to business goals and strategies.
2. Lead team in performing interpretive analyses to transform data into valuable information. Effectively communicate findings through written and physical presentations.
3. Provide thought leadership across multiplatform measurement strategy.
4. Oversee all stages of primary research including design, fieldwork, analysis and interpretation of research studies including program tests, as well as other qualitative and quantitative studies.
5. In collaboration with research team members, develop and direct special Nielsen studies to explore opportunity areas for audience growth and understanding.
6. Forecast future audience levels for the network and manage ad hoc revisions to the estimates; relate estimates to the business plan and aid in developing strategies to reach plan goals.
7. Track and assess impact of marketing and promotional efforts and advise on media plans.
8. Manage and mentor team in multiple offices.



Qualifications

* 10+ years of research experience at a full-service market research company; media experience preferred.
* Must demonstrate a thorough knowledge of Nielsen data and systems. Excellent analytical and mathematical abilities and knowledge of basic statistics required.
* Must have strong primary marketing research skills, including in-depth experience in a variety of research methods (both quantitative and qualitative).
* Identify influencing industry changes and trends, and proactively inform team in order to stay competitive.
* Computer proficiency mandatory including in-depth knowledge of spreadsheet and graphics packages (preferably Excel and PowerPoint).
* Excellent people management skills. Ability to lead a team based in multiple locations and time zones.
* Ability to work in a fast-paced high-pressure environment without sacrificing accuracy and attention to detail.
* Excellent communication skills both oral and written are a must; strong project management skills are also essential.
* Demonstrated ability to synthesize research findings to “tell a story” with action-oriented implications is critical.
* Candidate will also possess high level of maturity and professionalism and must demonstrate ability to function in a team environment.
* Must have the legal right to work in the US.

New York City, New York, NYC, NY

Discovery Communications, Inc. is an equal opportunity employer. Discovery is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information.

EEO is the Law

Pay Transparency Policy Statement

PI112388160

<b>Discovery Communications</b><br/><br/><br/><b>VP Travel Channel Research</b><br/><br/>US-NY-New York City<br/><br/><b>Job ID:</b> 23760<br/><b>Type:</b> Company Employee Full-Time<br/><b># of Openings:</b> 1<br/><b>Category:</b> Research<br/>US-NY-New York City<br/><br/><b>Overview</b><br/><br/><p style="margin: 0px;">The VP of Research will lead all research efforts and functions and serve as the team leader and primary point of contact for the TRVL Channel. The ideal candidate will be a thought leader, strategist and play a key role in connecting traditional research methodologies with evolving data analytics.</p><p style="margin: 0px;"> </p><p style="margin: 0px;"><strong>This role can be based in New York City, Silver Spring, MD or Knoxville, TN.</strong></p><br/><br/><b>Responsibilities</b><br/><br/><p style="margin: 0px;">Develop and direct all network research efforts, utilize primary research, Nielsen ratings data and other consumer databases to develop programming, scheduling and marketing strategies. Will also be tasked to develop and maintain the health of the brand. <br />1. Act as a strategic advisor to network executive management team, effectively voicing fact-based insights and recommendations on issues relating to business goals and strategies.<br />2. Lead team in performing interpretive analyses to transform data into valuable information. Effectively communicate findings through written and physical presentations. <br />3. Provide thought leadership across multiplatform measurement strategy.<br />4. Oversee all stages of primary research including design, fieldwork, analysis and interpretation of research studies including program tests, as well as other qualitative and quantitative studies.<br />5. In collaboration with research team members, develop and direct special Nielsen studies to explore opportunity areas for audience growth and understanding. <br />6. Forecast future audience levels for the network and manage ad hoc revisions to the estimates; relate estimates to the business plan and aid in developing strategies to reach plan goals.<br />7. Track and assess impact of marketing and promotional efforts and advise on media plans. <br />8. Manage and mentor team in multiple offices.</p><br/><br/><b>Qualifications</b><br/><br/><p style="margin: 0px;">* 10+ years of research experience at a full-service market research company; media experience preferred.<br />* Must demonstrate a thorough knowledge of Nielsen data and systems. Excellent analytical and mathematical abilities and knowledge of basic statistics required.<br />* Must have strong primary marketing research skills, including in-depth experience in a variety of research methods (both quantitative and qualitative). <br />* Identify influencing industry changes and trends, and proactively inform team in order to stay competitive. <br />* Computer proficiency mandatory including in-depth knowledge of spreadsheet and graphics packages (preferably Excel and PowerPoint).<br />* Excellent people management skills. Ability to lead a team based in multiple locations and time zones.<br />* Ability to work in a fast-paced high-pressure environment without sacrificing accuracy and attention to detail. <br />* Excellent communication skills both oral and written are a must; strong project management skills are also essential.<br />* Demonstrated ability to synthesize research findings to tell a story with action-oriented implications is critical. <br />* Candidate will also possess high level of maturity and professionalism and must demonstrate ability to function in a team environment.<br />* Must have the legal right to work in the US.</p><p style="margin: 0px;"><span style="color: #ffffff;">New York City, New York, NYC, NY</span></p>Discovery Communications, Inc. is an equal opportunity employer. Discovery is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information. <br><br> <a href="https://discovery.icims.com/icims2/servlet/icims2?module=AppInert&action=download&id=581131&hashed=1619517695">EEO is the Law</a> <br><br> <a href="https://discovery.icims.com/icims2/servlet/icims2?module=AppInert&action=download&id=588767&hashed=2014725565">Pay Transparency Policy Statement</a> <br><br <img src="https://analytics.click2apply.net/v/W7bPO5S2bJQjHM7jT8KWN"> <p>PI112388160</p>

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Posted: 2019-07-30 Expires: 2019-08-30

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VP Travel Channel Research

Discovery Communications
New York, NY 10001

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