12 days old

Solutions Marketing Leader

GE Energy
Waukesha, WI 53188
**Job Description Summary**

As a Solutions Marketing Leader, youll be a product evangelist and will play an integral part in executing commercial launches across a wide variety of markets as well as supporting the development of multi-segment message platforms that clearly communicate the value of our offerings. You will collaborate with our global and regional teams to develop commercial launch programs that include world-class sales enablement toolkits and rollout plans.



GE Healthcare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.



**Job Description**



**Roles and Responsibilities**



Collaborate to develop upstream product marketing and commercial launch plans, including positioning, value proposition, and messaging that resonate with our target buyer personas.

Execute a commercial launch plan for the products you support in conjunction with our region and global teams, including key activities to develop and deliver effective and engaging sales enablement tools.

Participation in the evaluation of competitive intelligence, market research, market positioning, and customer research.

Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.

Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.



**Required Qualifications**

Bachelors Degree in Marketing, Communications or related field

5+ years of experience in marketing or related field

Healthcare product/industry acumen

Innovation develop new ideas through collaboration and execute on creative ideas

Strong analytical and process skills

Team oriented ability work well with diverse, cross-functional teams while navigating complex organizations

Agility to manage multiple priorities at once, while retaining the flexibility to pivot as needed.



**Desired Characteristics**

Demonstrated skills in developing sales launch materials that resonate with the target audience and deliver results

Experience with various marketing technologies, such as DAMs, Salesforce, CMP Platforms and marketing automation.

Demonstrated skills in understanding customers through competitive research, market research and/or persona/journey mapping



**Additional Information**



GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer at https://assets.phenompeople.com/CareerConnectResources/GE11GLOBAL/en_global/desktop/assets/images/poster_screen_reader_optimized_w_supplement.pdf . at http://www.ge.com/sites/default/files/15-000845%20EEO%20combined.pdf Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.



GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).



**Relocation Assistance Provided:** No

Categories

Posted: 2021-01-08 Expires: 2021-02-07

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Solutions Marketing Leader

GE Energy
Waukesha, WI 53188

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