4 days old

Senior Director, Product Marketing

LogMein
Boston, MA 02109

Job Description

The Senior Director of Product Marketing will lead product marketing for our Customer Engagement and Support product portfolio. This role is cross-functional in nature and will require successful partnership with product, sales, marketing, customer success, and various other teams across the company to develop the positioning, messaging, competitive analysis and go-to-market strategies and for new and existing products. This is an individual contributor role to start but will have the ability to build a team in the future.


RESPONSIBILITIES

  • Lead development and guidance of the go-to-market strategy
  • Size and define market segments and trends and understand the competitive landscape
  • Develop content and communications to empower cross-functional teams with market and competitive insights to drive decision making and inform strategic direction
  • Plan and manage the launch of new products and features in the portfolio
  • Evangelize go-to-market strategy across functions through enablement and alignment
  • Partner with sales and develop enablement strategy around vision, products, and competition
  • Collaborate closely with the Marketing, Sales, Customer Success, and Product teams
  • Evaluate win/loss data to validate or inform changes in strategic direction
  • Develop go-to-market foundations to support execution of strategy
  • Define customer and prospect personas and messaging to address pain points and product differentiation
  • Drive content strategy and create materials to support go-to-market efforts and teams, including thought leadership content
  • Align and engage with key analysts
  • Align with product to plan and roll out the launch of new products and features in the portfolio
  • Lead a team of product marketers to drive growth and retention
  • Establish the baseline KPIs and measurables for Product Marketing to evaluate quarterly
  • Build and foster a high-powered product Marketing team with clear KPIs for success
  • Drive cross-functional collaboration and communication to deliver effective go-to-market strategy and execution

REQUIREMENTS

  • Marketing experience with a SaaS company
  • Hands-on leader with experience recruiting and developing a team
  • Proven ability to handle multiple projects at once, with multiple stakeholders, and getting products/features launched on-time.
  • Collaborative and team-oriented, with an ability to build strong working relationships across levels and departments
  • Self-motivated and doesnt wait for prescriptive direction.Capable of working in a face-paced, dynamic environment
  • Detail and results oriented; skilled at both planning and hands-on execution
  • Ability to dive into the work, to understand the business, the markets, the industry and competition
  • Superior communications skills, particularly with writing and visual story-telling (e.g., PPT).


At LogMeIn, Inc., we build category-defining products that unlock the potential of the modern workforce, makingit possible for millions of people and businesses around the globe dotheirbest work, whenever, however, andmost importantly,wherever.Were a pioneer in remote work technology and a driving force behind todays work-from-anywhere movement, and have become one of the worlds largest SaaS companies with tens of millions of active users, more than 3,500 global employees, over $1.2 billion in annual revenue and more than 2 million customers worldwide who use our software as an essential part of their daily lives.Were headquartered in Boston, Massachusetts with additional locations in North America, South America, Europe, Asia and Australia.

Categories

Posted: 2020-09-16 Expires: 2020-10-16

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Senior Director, Product Marketing

LogMein
Boston, MA 02109

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