15 days old

SEM Specialist - Short-Term Contract

Wind River Systems
Alameda, CA 94501
  • Job Code
    120237272
Wind River Systems
Marketing Alameda, CA

Wind River believes that some things are so important they simply cannot fail. That is why we exist. Wind River software has been running the computing systems of the most important critical infrastructure that demand the highest standards for safety, security, performance, and reliability. Found in more than 2 billion devices, Wind River is pioneering edge compute technologies to accelerate the evolution from automated devices to autonomous systems and we have a place for you!

ABOUT THE OPPORTUNITY

Working as a SEM Specialist at Wind River means that you will have the opportunity to use your skills and creativity to design, optimize and measure performance of our SEO and SEM strategies. In pursuit of aggressive targets for growth, you will set the bar for operational excellence and measurement discipline.

Interface & Collaboration

This is a high-impact and results oriented role within the Demand Generation team, where you will own SEO and SEM (Paid Ads) execution, while working closely with content experts, designers, and campaign leads.

Responsibilities

  • Execute and improve all paid search tactics such as Google AdWords through hands-on day to day optimizations
  • Assist in the development of keyword research and paid search plans
  • Increase CTR with compelling ad copy enhancements and creation.
  • Perform technical SEO audits to identify areas of improvement.
  • Keep internal team up to speed on tools and interfaces within the PPC space such as Google Ads, Google Display network, Google Analytics, Google Tag Manager, and SEMRush.
  • Liaise and collaborate with other cross-functional teams to align on prioritization of work and strategy for overall digital marketing.
  • Promote SEO practices and opportunities across the marketing department to ensure standard methodologies and processes are followed.

ABOUT YOU

Core Competencies & Demonstrated Success

  • Passionate about search engine marketing, optimization and ROI
  • Acute attention to detail and passion for quality
  • Ability to manage multiple projects and work assignments with a variety of requirements.
  • A critical thinker, with first-rate oral and written communication skills
  • Highly organized, and ability to prioritize projects.

Qualifications

  • 2-3 years of Google AdWords experience is a must
  • Google Certified Professionals are preferred.
  • Advanced proficiency in Google Analytics, Google Tag Manager is preferred
  • Experience with landing page optimization strategies and SEO
  • Web tagging experience a plus



PI120237272

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Posted: 2020-05-13 Expires: 2020-06-13

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SEM Specialist - Short-Term Contract

Wind River Systems
Alameda, CA 94501

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