27 days old

PR/Brand and Thought Leadership Internship

Ad Council
New York, NY 10017
  • Job Code

Position: Internship: PR/Brand and Thought Leadership

Location: Remote and East Coast work hours

Start Date: June 7, 2021

End Date: August 6, 2021

This internship will be a part of the Marketing and Communications team which is responsible for developing PR and social media strategies to extend the reach and impact of our various national social good campaigns, which address the most critical social issues facing our country.

THIS IS A PAID INTERNSHIP Interns will be paid $15/hour


  • Assisting the PR/SM and branding team with day-to-day activities such as background research on reporters/producers and industry partners/conferences.
  • Drafting Ad Council brand and social good campaign press materials, including press releases, pitches, talking points and blog posts.
  • Creating social media content/messaging for social communities for the Ad Council brand (primary channels include Facebook, Twitter, Instagram and YouTube).
  • Working with external agencies, vendors and partners on content production, media relations and other types of programs.
  • Monitoring Ad Council, campaign, issue and industry news coverage and content performance and preparing coverage reports and summaries/analyses of PR and social media activities.
  • Contributing to PR, social media and brand strategy brainstorming sessions.
  • Contributing to the Ad Council's blog for social good, AdLibbing.
  • Serving as the PR/Thought Leadership lead on the organization-wide group intern project.
  • Collaborating with Ad Council interns to identify the next pressing social issue to become an Ad Council campaign. The intern team will work through the end of the summer program to research, develop and present a campaign proposal to the Ad Council staff.

About You:

  • Social Media savvy
  • Excellent writer can adjust copy to various mediums/audiences (including talking points, social posts, pitches, etc.)
  • Extraordinary verbal communication skills
  • Strong organizational skills and attention to detail
  • Self-motivated and goal oriented
  • Undergraduate-level college student who is passionate about social good and philanthropy
  • Team Player who works well with others
  • Ability to work East Coast hours

About the Ad Council:

The Ad Council is where creativity and causes converge at scale. We are a New York-based national non-profit organization, bringing together the brightest minds in the marketing, media, advertising and tech industries to create change around the most critical social issues facing our country. The Ad Council initiates, produces and activates communications campaigns that drive awareness and behavior change, creating a lasting impact on American life. We produce content that ignites new ideas, increases the health, education, and safety of our nation, and literally saves lives.

We are behind the iconic social good communications programs featuring Smokey Bear, "Friends Don't Let Friends Drive Drunk" and the viral campaign "Love Has No Labels" that celebrates diversity and promotes inclusion. We work hand in hand with the leading non-profit organizations, government agencies, corporate brands and media companies to develop over 40 national social good campaigns each year including Suicide Prevention, Gun Safety, Bullying Prevention, STEM for Girls, Pet Adoption and Texting and Driving Prevention.

The Ad Council team uses all the tools in communications arsenal including developing PSAs and social media content, engaging talent, gaming, conducting media relations and grassroots marketing, and creating chat bots, digital and live events to raise awareness around social causes. We also have the opportunity to work with our Board of Director companies such as Amazon, Facebook, Google/YouTube, Vice and R/GA to leverage the latest tactics, tools and platforms that will have the most significant social impact.

To learn more about the Ad Council and its impactful campaigns, visit www.adcouncil.org, like us on Facebook, follow us on Twitter or view our PSAs on YouTube.

We are deeply committed to diversity, equity & inclusion:

At the Ad Council, we value and celebrate the unique characteristics and perspectives that make each person who they are. Diversity is the foundation of our work and allows us to reimagine how we reach our audiences. It is not simply our belief, but our duty, to cultivate a team that is representative of the American people. Only then can we drive true, measurable, and life-changing impact on the most important issues facing our country today.


The Ad Council is an Equal Opportunity Employer. Qualified applicants will be considered for employment without regard to race, creed, color, citizenship status, religion, sex, sexual orientation, gender identity, marital status, age, national origin, genetic information, status as an individual with a disability, status as a protected veteran or any other legally protected status.

Contact Us:

To apply online: https://www.adcouncil.org/Working-With-Us/Join-Us

The Ad Council invites all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation for any part of the application or hiring process, please contact please submit your request through one of the following methods listed below:

Fax (212) 922-1676 or

US Mail to the Advertising Council

Attn: Talent team

815 2nd Avenue; 9th Floor

New York, NY 10017

EEO is the Law



Posted: 2021-03-17 Expires: 2021-04-17

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PR/Brand and Thought Leadership Internship

Ad Council
New York, NY 10017

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