24 days old

Mgr Marketing Strategy & Partnerships

Discovery Communications
New York, NY 10001
  • Job Code
    114004888
  • Jobs Rated
    th
Discovery Communications


Mgr Marketing Strategy & Partnerships

US-NY-New York City

Job ID: 24466
Type: Company Employee Full-Time
# of Openings: 1
Category: Marketing & Communications
US-NY-New York City

Overview

The Marketing Manager will report into the VP of Marketing Strategy & Partnerships and play a key role in managing consumer marketing initiatives, with the overall goal of increasing viewership and reinforcing brand presence. Some key responsibilities include marketing campaign development and management. This includes maintaining and growing internal and external relationships that foster brand-building opportunities for key franchise series/programs and integrating research and strategy planning information into marketing plans and execution.



Responsibilities

1. Manage all aspects of consumer advertising creative and promotional development for Food Network to build audience viewership and reinforce core brand attributes.
2. Campaign leader on assigned programs, franchises and initiatives. This includes development of marketing/creative briefs, managing the execution of marketing campaigns and managing marketing/communications assets across a wide range of counterparts from departments including media, creative, press, social media, digital and production.
3. Plan, research and develop pitches for strategic external marketing partners. Manage execution of partnerships to extend marketing reach.
4. Concept and execute out of the box and disruptive marketing strategies including social strategies, big ideas, events and sweepstakes.
5. Devise and implement creative strategies and timelines, working closely with on-air producer counterpart and media strategy/promotion group, supervisor and senior management.
6. Provide strategy direction, clear feedback and key deliverable information to internal and external resources.
7. Identify and work seamlessly with digital, social media and press on promotional plans and deliverables.
8. Integrate (and initiate, as appropriate) primary and secondary research with goal of deeper understanding of consumer target motivations and characteristics. Analyze campaign ROI.
9. Manage and oversee timetables with direct hands-on management of meetings, timelines, and routing materials for approvals.
10. This position manages the work and deliverables of other departments and peers while these colleagues do not officially report to the manager.



Qualifications

* 5+ years’ experience in marketing/advertising position. This is a position for a seasoned marketer.
* Bachelor's degree in related field or an equivalent combination of skills, training and hands-on experience.
* Prior experience in brand management, entertainment/media/television marketing, image-oriented consumer product marketing or advertising/promotion agency experience.
* Proven project management and strategic marketing skills with the ability to manage timelines and a large number of deliverables and assets, and media planning and promotions.
* Must have concrete examples of marketing plans, show launches, creative campaigns that candidate worked on/contributed to.
* A keen analytic leaning but also possesses a creative flare.
* Ability to multi-task while prioritizing workloads.
* Self-starter but collaborates well in a team environment.
* Meticulous attention to detail & strong organization skills.
* Excellent written and verbal communication skills.
* Passion for entertainment, pop culture.
* Must have the legal right to work in the United States.
* MBA/MA are a plus with right candidate.

New York City, New York, nYC, NY

Discovery Communications, Inc. is an equal opportunity employer. Discovery is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information.

EEO is the Law

Pay Transparency Policy Statement

If you are an individual with a disability and need an accommodation during the application process, please send an email request to HR@discovery.com.

PI114004888

<b>Discovery Communications</b><br/><br/><br/><b>Mgr Marketing Strategy & Partnerships</b><br/><br/>US-NY-New York City<br/><br/><b>Job ID:</b> 24466<br/><b>Type:</b> Company Employee Full-Time<br/><b># of Openings:</b> 1<br/><b>Category:</b> Marketing & Communications<br/>US-NY-New York City<br/><br/><b>Overview</b><br/><br/><p style="margin: 0px;">The Marketing Manager will report into the VP of Marketing Strategy & Partnerships and play a key role in managing consumer marketing initiatives, with the overall goal of increasing viewership and reinforcing brand presence. Some key responsibilities include marketing campaign development and management. This includes maintaining and growing internal and external relationships that foster brand-building opportunities for key franchise series/programs and integrating research and strategy planning information into marketing plans and execution.</p><br/><br/><b>Responsibilities</b><br/><br/><p style="margin: 0px;">1. Manage all aspects of consumer advertising creative and promotional development for Food Network to build audience viewership and reinforce core brand attributes. <br />2. Campaign leader on assigned programs, franchises and initiatives. This includes development of marketing/creative briefs, managing the execution of marketing campaigns and managing marketing/communications assets across a wide range of counterparts from departments including media, creative, press, social media, digital and production. <br />3. Plan, research and develop pitches for strategic external marketing partners. Manage execution of partnerships to extend marketing reach.<br />4. Concept and execute out of the box and disruptive marketing strategies including social strategies, big ideas, events and sweepstakes. <br />5. Devise and implement creative strategies and timelines, working closely with on-air producer counterpart and media strategy/promotion group, supervisor and senior management. <br />6. Provide strategy direction, clear feedback and key deliverable information to internal and external resources.<br />7. Identify and work seamlessly with digital, social media and press on promotional plans and deliverables.<br />8. Integrate (and initiate, as appropriate) primary and secondary research with goal of deeper understanding of consumer target motivations and characteristics. Analyze campaign ROI.<br />9. Manage and oversee timetables with direct hands-on management of meetings, timelines, and routing materials for approvals.<br />10. This position manages the work and deliverables of other departments and peers while these colleagues do not officially report to the manager.</p><br/><br/><b>Qualifications</b><br/><br/><p style="margin: 0px;">* 5+ years experience in marketing/advertising position. This is a position for a seasoned marketer.<br />* Bachelor's degree in related field or an equivalent combination of skills, training and hands-on experience. <br />* Prior experience in brand management, entertainment/media/television marketing, image-oriented consumer product marketing or advertising/promotion agency experience. <br />* Proven project management and strategic marketing skills with the ability to manage timelines and a large number of deliverables and assets, and media planning and promotions.<br />* Must have concrete examples of marketing plans, show launches, creative campaigns that candidate worked on/contributed to. <br />* A keen analytic leaning but also possesses a creative flare.<br />* Ability to multi-task while prioritizing workloads.<br />* Self-starter but collaborates well in a team environment.<br />* Meticulous attention to detail & strong organization skills.<br />* Excellent written and verbal communication skills.<br />* Passion for entertainment, pop culture.<br />* Must have the legal right to work in the United States. <br />* MBA/MA are a plus with right candidate.</p><p style="margin: 0px;"><span style="color: #ffffff;">New York City, New York, nYC, NY</span></p>Discovery Communications, Inc. is an equal opportunity employer. Discovery is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information. <br><br> <a href="https://discovery.icims.com/icims2/servlet/icims2?module=AppInert&action=download&id=581131&hashed=1619517695">EEO is the Law</a> <br><br> <a href="https://discovery.icims.com/icims2/servlet/icims2?module=AppInert&action=download&id=588767&hashed=2014725565">Pay Transparency Policy Statement</a><br><br> If you are an individual with a disability and need an accommodation during the application process, please send an email request to HR@discovery.com. <img src="https://analytics.click2apply.net/v/daX8r2TYQznqhJzgiLWGB"> <p>PI114004888</p>

Categories

Jobs Rated Reports for Marketing Manager

Posted: 2019-09-25 Expires: 2019-10-26

Before you go...

Our free job seeker tools include alerts for new jobs, saving your favorites, optimized job matching, and more! Just enter your email below.

Share this job:

Mgr Marketing Strategy & Partnerships

Discovery Communications
New York, NY 10001

Join us to start saving your Favorite Jobs!

Sign In Create Account
Powered ByCareerCast