15 days old

Marketing Senior Manager, Peer-to-Peer and Multi-Channel, Primary Care

Amgen
Thousand Oaks, CA 91360
  • Job Code
    130158457
Amgen

Job ID: R-112349
Location: Thousand Oaks, CA, US

HOW MIGHT YOU DEFY IMAGINATION?

If you feel like you're part of something bigger, it's because you are. At Amgen, our shared mission-to serve patients-drives all that we do. It is key to our becoming one of the world's leading biotechnology companies. We are global collaborators who achieve together-researching, manufacturing, and delivering ever-better products that reach over 10 million patients worldwide. It's time for a career you can be proud of. Join us.

Otezla is the leading treatment in the post-topical, pre-biologic segment in its approved indications. Otezla is currently approved for three indications in the U.S. - the treatment of patients with moderate-to-severe plaque psoriasis who are candidates for phototherapy or systemic therapy; adult patients with active psoriatic arthritis; and adult patients with oral ulcers associated with Behet's Disease. Otezla has patent exclusivity through at least 2028 in the U.S.

Otezla offers many benefits including:

  • A strong strategic fit with Amgen's long-standing expertise in psoriasis and inflammation
  • A differentiated, oral therapy complementary to Amgen's existing inflammation franchise of innovative biologics and biosimilar products
  • Acceleration of Amgen's near- and long-term revenue growth

Sales of Otezla in 2020 were $2.2 billion driven by strong volume growth. Amgen is focused on medicines that can deliver sustained, long-term volume driven growth and the company believes there is a substantial opportunity to grow Otezla through global expansion and new indications!

Bringing Innovative Medicines to Patients - The number of patients suffering from chronic inflammatory diseases is growing worldwide. Amgen is a leader in this very large therapeutic category. Otezla is positioned as a therapy of first-choice in patients with moderate-to-severe psoriasis who are not satisfied with topical therapies given its differentiated mechanism of action and established efficacy and safety profile. In psoriatic arthritis, Otezla is positioned for use in patients early in their disease and/or with moderate joint involvement.

Expansive Geographic Reach - Otezla is approved in 54 countries, including major markets such as

France, Germany and Japan. Amgen is well positioned to continue driving Otezla international sales growth.

The Marketing Senior Manager will lead the execution of Otezla brand strategy, including creative development of marketing materials to support the primary care sales force as well as non-personal tactical execution. In addition, this individual will deliver planning and execution of sales force meetings, collaborate in development of brand-building marketing plans and support tactics to accelerate Otezla growth. The person in this role will partner with the Inflammation Nephrology Business Unit (INBU) matrix teams and key cross-functional partners when working on key brand projects. This position will consist of agency and vendor management, as well as matrix management across Amgen's commercial, medical, legal, and regulatory enterprises.

Live

What you will do

Let's do this. Let's change the world. In this vital role you will [top-line statement connecting primary position responsibility to employer brand].

Specific responsibilities:

  • Partners with matrix team to develop strategically aligned HCP tactics with a focus in peer-to-peer, speaker bureau, congress, and non-personal promotion
  • Develops strong relationships with key opinion leaders and physicians
  • Coordinates the work of agency partners, multiple external vendors, and internal departments including marketing, market research, legal, regulatory, and medical affairs for tactics under their responsibility
  • Owns brand budget for relevant tactics and closely monitors performance to ensure cost effective delivery of all deliverables
  • Participates in relevant scientific congresses and conferences to stay up to date with relevant literature
  • Partner with internal staff and sales leadership to ensure activities are aligned to brand goals, strategies, growth drivers, and key messages, aligned with Material and Approval Compliance (MAC) guidance
  • Leads internal review / approval process for promotional materials
  • Contributes to the development and implementation of the brand plan delivering strategies and tactics that aligns to their focus area in peer-to-peer and non-personal tactics
  • Works closely with Competitive Intelligence to develop competitive planning and strategic efforts
  • Work with analytics team to execute primary and secondary research needed to develop strategy, programs, and measure expected returns/success.
  • Develops and executes advisory boards with key opinion leaders to inform key business questions and future brand promotional strategy and tactics
  • Work with medical, legal and regulatory to translate clinical data into compelling promotional messaging.
  • Supports other ad hoc projects that will arise with evolving brand needs and changing market dynamics

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The professional we seek will have the following qualifications.

Basic Qualifications

Doctorate degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Or

Master's degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Or

Bachelor's Degree and 6 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Or

Associate's Degree and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Or

High school diploma / GED and 12 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Preferred Qualifications

  • MBA or other advanced degree in marketing, healthcare management, or related subject area
  • 2+ years of experience in developing, executing, and measuring promotional tactics for specialty products
  • 5+ years biotech/pharmaceutical experience
  • Record of growing responsibility within sales and marketing
  • Inflammation, immunology or primary care marketing experience
  • Launch experience
  • Excellent verbal and written communication skills, including listening and presentation skills
  • Demonstrated ability to effectively produce business results and ensure flawless execution
  • Ability to drive influence across stakeholders to set direction and align work efforts
  • Experienced with engaging with and gaining insights from key opinion leaders and other members of the healthcare community
  • Marketing acumen with a solid grasp of marketing strategy, market research, segmentation, brand positioning, and tactical plan development
  • Exhibits passion and empathy to build meaningful experiences with HCPs by understanding their needs and desires
  • Experience developing and executing non-personal marketing tactics
  • Demonstrates strength in analytics to translate data into insights and indicated actions
  • Creative and innovative, while also possessing analytical problem-solving skills
  • Experience working with creative agencies
  • Ability to exercise strong judgment and live up to the highest ethical standards
  • Ability to build productive partnerships and collaborate effectively in a matrix organization
  • Proactive, results-oriented self-starter motivated by a challenging task
  • Strong organizational skills - to set targets, track to milestones and complete projects


Thrive

What you can expect of us

As we work to develop treatments that take care of others, so we work to care for our teammates' professional and personal growth and well-being.
  • Vast opportunities to learn and move up and across our global organization
  • Diverse and inclusive community of belonging, where teammates are empowered to bring ideas to the table and act
  • Generous Total Rewards Plan comprising health, finance and wealth, work/life balance, and career benefits


Apply now

for a career that defies imagination

In our quest to serve patients above all else, Amgen is the first to imagine, and the last to doubt. Join us.

careers.amgen.com

Equal Opportunity Statement

Amgen is an Equal Opportunity employer and will consider you without regard to your race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

Join Us

If you're seeking a career where you can truly make a difference in the lives of others, a career where you can work at the absolute forefront of biotechnology with the top minds in the field, you'll find it at Amgen.

Amgen, a biotechnology pioneer, discovers, develops and delivers innovative human therapeutics. Our medicines have helped millions of patients in the fight against cancer, kidney disease, rheumatoid arthritis and other serious illnesses.

As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other but compete intensely to win. Together, we live the Amgen values as we continue advancing science to serve patients.

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.



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Posted: 2021-02-10 Expires: 2021-03-13

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Marketing Senior Manager, Peer-to-Peer and Multi-Channel, Primary Care

Amgen
Thousand Oaks, CA 91360

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