25 days old

Marketing Operations Manager - Marketing Automation

Myriad Genetics, Inc
Mason, OH 45040
  • Job Code
    127758917
Location: Mason, OH, United States
Job Identification: 768
Job Schedule: Full time

The Marketing Operations Manager will be responsible for leading the Myriad Neuroscience marketing automation and analytics efforts to maximize the efficiency of marketing campaigns promoting the GeneSight genetic test. The Marketing Operations Specialist will be focused on improving lead generation and conversion processes through our CRM (Salesforce) and Marketing Automation Platform (Marketing Cloud), working closely with different channel managers to inform their respective marketing strategies through data-driven results.

The Marketing Operations Specialist will support the Myriad Neuroscience Marketing department but work closely with the Myriad One Salesforce (M1SF) team and the Enterprise Data Management (EDM) team.

MAJOR DUTIES/ RESPONSIBILITIES:
  • Configure & Optimize Marketing Cloud specifically:
  • Customer Journeys
  • Content & Email Building
  • Audience Building
  • Form Creation
  • Own data quality validation by working with:
  • Cross functional teams/outside vendors to make sure data is flowing into Marketing Cloud
  • M1SF team to make sure data is syncing between M1SF & Marketing Cloud
  • Myriad EDM team to ensure lead to order matching and reporting
  • Implement Marketing Cloud Analytics through Marketing Cloud/M1SF reporting to provide input back to Product Managers to inform Consumer Marketing, Clinician Marketing Strategies
  • Work with Myriad Compliance to identify security best practices for data management, users, and permissions
  • Consult on the management of lead data with other stakeholders (Inside Sales, Customer Service, Field Sales, etc.)
  • Troubleshoot account configuration and user requests
  • Oversee timelines and proper execution of ideas within fast-paced, dynamic environment

BASIC QUALIFICATIONS:
  • BA - 5+ years' of Salesforce exposure
  • Has worked with custom reports and dashboards
  • With at least 3+ years' experience with Marketing Automation tools (Hubspot, Marketo, Pardot, etc.)
  • Successful managing multiple priorities and deadlines through cross-functional teams both within our business unit and the enterprise level Salesforce team
  • Exceptional analytical, verbal and written skills
  • Curiosity and drive

PREFERRED QUALIFICATIONS:
  • Marketing Cloud Administrator Certified
  • Healthcare or SaaS marketing automation experience
  • Google Analytics 360 for Marketing Cloud experience
  • Knowledge of Marketing Cloud integration offerings (FTP, API, MC Connect)
  • Form Builder experience with tools like Form Assembly, Formsite, JotForm, etc.
  • HTML/CSS coding

#LI-RV1

About UsMyriad Genetics Inc., is a leading personalized medicine company dedicated to being a trusted advisor transforming patient lives worldwide with pioneering molecular diagnostics. Myriad discovers and commercializes molecular diagnostic tests that: determine the risk of developing disease, accurately diagnose disease, assess the risk of disease progression, and guide treatment decisions across six major medical specialties where molecular diagnostics can significantly improve patient care and lower healthcare costs. Myriad is focused on three strategic imperatives: maintaining leadership in an expanding hereditary cancer market, diversifying its product portfolio through the introduction of new products and increasing the revenue contribution from international markets. For more information on how Myriad is making a difference, please visit the Company's website: www.myriad.com .

WE ARE AN EQUAL OPPORTUNITY EMPLOYER. Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability, race, color, religion, gender,national origin, age, genetic information, military or veteran status, sexual orientation, marital status or any other protected Federal, State/Province or Local status unrelated to the performance of the work involved.

Please answer all questions completely. Please do not provide any information not specifically requested on this Employment Application form.

PI127758917

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Posted: 2020-12-23 Expires: 2021-01-23

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Marketing Operations Manager - Marketing Automation

Myriad Genetics, Inc
Mason, OH 45040

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