12 days old

Marketing Manager

Cincinnati Nature Center
Milford, OH 45150
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General Information




Position Title: Marketing Manager



Supervisor: Director of Development & Marketing



Department: Development & Marketing


Classification: Salary/Exempt


Category: Regular, FT 40 hour work week


Schedule: Monday through Friday, weekends as needed


Revision: October 21, 2020


 


Purpose:


The Marketing Manager is responsible for planning, developing and implementing all of the Nature Centers marketing strategies, marketing communications, and public relations activities, both external and internal.  The position oversees development and implementation of support materials and services for marketing, communications and public relations while coordinating at tactical levels with other functions of the organization. Collaborate with CNC staff to execute all activities with the highest standards for safety, customer service, and in keeping with CNC Mission, Values, and Principles.


 


Direct reports: Marketing Associate and Graphic Designer


 


Essential Job Responsibilities:


 


Marketing (40%):



  • Create, implement and measure the success of a comprehensive marketing, communications and public relations program which will enhance the Nature Centers image and position within the region to both members and visitors

  • Using data driven methodologies to measure results and evaluate initiatives that will increase sales/donations/membership/visits for events and programs

  • Build and maintain a strong and consistent brand across a wide range of materials and marketing channels while meeting internal customers needs.

  • Partner with membership department to identify and continuously evaluate member segments to receive Nature Center marketing information which will encourage engagement, education and motivation to become involved with the organization

  • Conduct relevant marketing research, gather analytic data, and monitor current marketing trends which can help determine the organizations marketing strategies and assist other departments in planning and program implementation

  • Source and Manage external vendors as needed



 


Communications & Public Relations (40%):



  • Collaborate across departments to facilitate internal and external communications and materials including printed materials (quarterly magazine, brochures, stationery, etc.) and electronic communications (Constant Contact emails, blogs, social media posts, etc.)

  • Coordinate media interest for the Nature Center and ensure regular contact with target media and appropriate response to media requests



 


Planning/Budgeting (20%):



  • Develop short-term and long-term plans and budgets for marketing/communications/public relations, monitor progress, and evaluate performance

  • Ensure that evaluation systems are in place related to goals and objectives and report progress to the Director of Development and Marketing

  • Keep informed of developments in the fields of marketing, communications and public relations, and use this information to help the organization operate with initiative and innovation



 


These job responsibilities represent only the essential and most significant duties of the position. This job description does not exclude other work assignments, directives and responsibilities not mentioned herein.


 


 


Education and Competencies:



  • Bachelors degree or higher

  • Minimum of 5 years direct experience in marketing, communications, and public relations

  • Minimum of 2 years management experience with supervision of direct reports  



 


Communication:



  • Excellent written and oral communication skills

  • Flexible and open to new ideas and input

  • Confident and comfortable working with inter-departmental teams

  • Excellent editorial skills and commitment to driving quality in digital products from all staff



 


Qualifications:



  • Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities

  • Collaborative working style and creative problem-solving capabilities

  • Strong organizational skills, especially in planning and project management, and attention to detail

  • Budget management experience

  • Strong customer service skills

  • A sense of humor, creativity and an entrepreneurial spirit

  • General interest in nature and the environment

  • Must pass a background check and remain current on First Aid/CPR certifications



 


Computer Skills:



  • Proficient in Word, Power Point, Excel and other related software

  • Experience with all forms of social media, fluid in basic webpage design and terminology

  • Comfortable learning new platforms and digital systems and translating info to less knowledgeable staff



 


Work Environment:



  • The work is performed on-site, indoors, in an office environment and outdoors in the nature preserve

  • Local travel may be required. Some travel to regional conferences may be required. When a Nature Center vehicle is not available, the rental of a vehicle or use of personal vehicle (reimbursed at IRS recommended rate) may be needed for Cincinnati Nature Center business



 


Physical Demands:



  • This position requires the following physical activities: pushing, pulling, climbing, bending, stooping, kneeling, twisting, reaching, sitting, standing, walking, lifting, finger dexterity, grasping, repetitive motions, talking, hearing and visual acuity.

Categories

Jobs Rated Reports for Marketing Manager

Posted: 2020-11-20 Expires: 2020-12-20

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Marketing Manager

Cincinnati Nature Center
Milford, OH 45150

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