3 hours
2018-05-222018-06-21

Marketing Manager

Informa
Atlanta, GA
  • Job Code
    NYX-MAR-02396
Marketing Manager

Marketing Manager
Atlanta, Georgia

Job Reference: NYX-MAR-02396

Location: Atlanta, Georgia

Closing Date:

Department: Marketing

Marketing Manager- Industry & Infrastructure | Atlanta, GA

Price Digests produces the leading data products for the commercial vehicle industry. Our solutions enable workflows and drive critical decisions for the largest companies within insurance and finance. We're seeking an ROI-minded Marketing Manager ready to make an immediate impact in a fast-growing business. You’ll take on high-impact challenges such as: 

  • How to drive wider adoption of the industry's most advanced VIN-decoding API

  • How marketing programs can significantly grow the number of users in our newly-launched SaaS platform

  • What new marketing programs can be launched that will drive brand awareness and authority

 

As Marketing Manager, you will craft product positioning and messaging to communicate the value of our enterprise products to the market. You will experiment with new marketing tactics and channels to increase the number of leads and overall lead quality. The successful Marketing Manager will balance a deep understanding of marketing funnel metrics with a customer-centric approach to problem-solving.

Apply today to join a fun, smart, and highly collaborative group of professionals that are passionate about what they do, and have a record of success to prove it.

 

Specific Responsibilities:

 

  • Develop and constantly refine the positioning and messaging for Price Digests products, including web-based applications and APIs

  • Complete customer and competitive research and use it to influence product strategy and drive effective messaging

  • Lead product launches and ongoing promotion in collaboration with the entire marketing team and the broader go-to-market team, including sales

  • Generate high quality content for prospective and existing customers including emails, case studies, webinar content, landing pages, white papers, and more

  • Collaborate with the wider marketing team to drive marketing qualified leads through campaign activities to targeted customers for your product

  • Working with the Marketing & Sales teams to articulate product value proposition, and champion the product internally and externally. Become the resident Subject Matter Expert on designated products and markets served and support sales efforts through client presentations, product decks, RFP responses etc.

  • Track product marketing metrics and manage to goals.

 

 

Required Qualifications:

 

  • Bachelor’s degree.

  • 5-7 years of experience in B2B marketing, ideally within information services or data products.

  • Excellent written, verbal, and visual communication skills with an appreciation for detail and persuasion

  • Experience marketing enterprise data and/or technology solutions

  • Deep understanding of subscription data and software business models.

  • Strong project management experience and skills. Highly organized and attentive to detail.

  • Excellent communication skills with the ability to communicate at all levels of the organization internally and externally.

  • Team player who brings a sense of positive energy and the ability to influence, inspire and motivate cross-functional partners across the organization.

  • Strong business acumen and analytical skills with the ability to construct and evaluate different business model approaches to maximize ROI.

 

Preferred Qualifications:

  • Experience in subject matter area: Commercial vehicle industries; Data/risk/BI products

  • Pragmatic Marketing certification

  • Advanced degree preferred

 

About Informa:

Informa is one of the world’s leading knowledge providers.  The Business Intelligence division includes units in the following industry verticals:  Finance, Pharma & Healthcare, Telecom, Media & Technology,  Maritime & Law. and Agriculture.  

Our passion for people extends from our employees to the global community. As a people company, we invest in philanthropic causes, whether it be cancer research or disaster relief.  In the office, we encourage a fun and productive atmosphere.

Informa is committed to equal employment opportunity for all employees and applicants for employment without regard to age, color, creed, disability status, gender, national origin, race, religion, sexual orientation or veteran status, or any other legally protected status.

 

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Atlanta, GA
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