12 days old

Marketing Insights Analyst

JustWorks
New York, NY 10011
  • Job Code
    128415745

Who We Are

At Justworks, youll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

Were helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. Were data-driven and never stop iterating. If youd like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, wed love to hear from you.

We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.

Our Values

If this sounds like you, youll fit right in.

Who you are

Justworks is seeking a seasoned marketing analyst with a passion for numbers, a background in marketing, and a demonstrated proficiency in manipulating large data sets to join the Marketing team. . This analyst will report to the Director of Marketing Measurement, Attribution and Insights and work closely with business operations, sales and finance to understand the day to day data needs of the team and provide actionable insights to help the team operate even more efficiently and knowledgeably as we continue to evolve.

What youll do

  • Perform both regular and ad hoc analyses around key business questions that pertain to the Marketing department, including campaign performance analytics, understanding trends, ROI, and CAC calculations
  • Applying qualitative & quantitative methods with rigorous A/B testing to understand growth drivers
  • Implementing marketing measurement framework / instrumentation, including build a smart attribution and marketing mix model to understand efficacy and efficiency
  • Unify data from otherwise disparate sources to tell the full story of marketings impact on ARR (direct and assisted) across awareness (content, brand, website) and performance (SEM & SEO) channels focusing on how prospects move through our funnel
  • Use SQL and Tableau to build and maintain reports, models, and dashboards around these key metrics to monitor and improve performance
  • Own and optimize our attribution platform (currently Bizible)
  • Translate complicated analyses into actionable insights together with various branches of the Marketing team
  • Provide analytical support to members of the Marketing team as needed

Qualifications

  • Bachelors degree or equivalent experience required, preferably in a quantitative field (eg. Mathematics, Statistics, Operations Research, Economics, Physics)
  • 4+ years experience working with SQL
  • Experience building dashboards with a data visualization tool Looker, powerBI or Tableau (strongly preferred)
  • Marketing experience a plus
  • Experience with Salesforce, Pardot, and Google Analytics strongly preferred
  • Knowledge of marketing attribution techniques
  • Ability to translate data into actionable insights, strong analytical skills with a curiosity and passion for knowing the business
  • Knowledge of at least one statistical programming language preferred, with willingness to learn Python, R or Ruby
  • Self-motivated, proactive, self-starter with the ability to work independently

Diversity at Justworks

Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.

Were proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, veteran status, or any other legally protected status.

Our DEI Commitment



PI128415745
Posted: 2021-01-08 Expires: 2021-02-08

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Marketing Insights Analyst

JustWorks
New York, NY 10011

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