5 days old

Marcomm Leader

GE Energy
北京


Essential Responsibilities:1. Drive external marketing communications

2. Strengthen the branding leadership of GELS BP business and establish new brand in the market by working together with global brand team through creating/managing brand related contents, execution in traditional offline channels and work closely with digital marketing team on content distribution in digital channels

3. Provide organizational leadership in developing and managing offline promotional events and trade show presence to achieve strategic and business development goals. Develop processes and metrics to ensure the highest level of return on company objectives and investment at events. Be focus on prospect and leads generation and pipeline acceleration to contribute to the business.

4. Work closely with marketing managers on segment based campaign contents management.

5. Manage Marcom internal application process, IPP/Purchase connection, vendor/offline budget management, including processing invoices, tracking expenses and monthly forecasts.

6. Manage and execute internal events including but not limited to kickoff meeting, technical day, marketing internal team building etc.

7. Develop marcom team and work with CMO to establish good marcom team culture, coach and develop people.

8. Internal communicate with major stakeholders (sales leaders, modality leaders etc.) on marketing campaigns

Qualifications/Requirements:1. Bachelors degree or above.

2. Minimum of ten years experience

3. Strong message drafting and message control skills in both Chinese and English

4. Experience at internal communication or Marketing communications and promotions. Both are preferable.

5. Open-minded, good team communication skill and capable to drive leadership conversation

6. Fluent in Mandarin and English (written and spoken) as well as Microsoft Office tools

7.Collaborative, supportive, team-based thinking, and ability to establish and maintain a leadership role

8.Detailed Project Management experience within complex projects, and ability to be extremely focused and organized

9.High level of capability and experience in delivering results in a rapidly changing and intense environment

10.Up-to-date understanding of web marketing concepts, practices, programs, online marketing strategy and analytics including web administration, design, and electronic marketing tools

11.Ability to craft and execute value-based messages for the market

12.Knowledge of online business metrics/scorecards, campaign analysis, experimental design, segmentation solutions, modeling applications, media evaluation, forecasting and financial calculations (ROI), etc.

13.Process oriented and systems thinking

About Us:GE (NYSE:GE) drives the world forward by tackling its biggest challenges. By combining world-class engineering with software and analytics, GE helps the world work more efficiently, reliably, and safely. GE people are global, diverse and dedicated, operating with the highest integrity and passion to fulfill GEs mission and deliver for our customers. www.ge.comAdditional Locations:China;BeiJing;Beijing;
Posted: 2020-02-13 Expires: 2020-03-14

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Marcomm Leader

GE Energy
北京

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