10 days old

Manager, Lifecycle Marketing

Discovery Inc.
New York, NY 10001
  • Job Code
    117916847
Discovery Inc.


Manager, Lifecycle Marketing

US-NY-New York City

Job ID: 25897
Type: Company Employee Full-Time
# of Openings: 1
Category: Direct to Consumer
US-NY-New York City

Overview

Discovery's Digital Media group is a well-funded start-up within Discovery Communications. We are fast, nimble and have fun developing new, innovative and immersive digital content for eighteen iconic brands, including Discovery Channel, TLC, Investigation Discovery, Animal Planet, HGTV, Food Network, and more.

We are a small but mighty team working at the crossroads of technology and entertainment. As content creators in the digital space, we’re building on the Discovery legacy by using technology to evolve the viewing experience… telling better, more engaging stories to millions of viewers across the Internet every day.

What’s in it for you?
This is an incredibly exciting time to join the digital business. As the CRM Lifecycle Marketing Manager, you will play a key role in the evolution and success of our business. You’ll have the opportunity to work with a dynamic, passionate and incredibly talented creative team. With your creative and detail-oriented skills you will gain an in-depth understanding of digital to help drive the success of the business.

About You
• Passionate about developing one-to-one relationships with customers and delivering best-in-class experiences
• Operates with a customer-centric mindset, always optimizing the experience for the customer while still balancing marketing objectives
• Data-driven marketer who can translate metrics into meaningful and actionable insights
• Ability to think out-of-the-box and identify creative solutions to business problems/challenges



Responsibilities

1. Define customer journeys and lifecycle stages for the TV Everywhere audience
2. Partner with Senior Manager to develop a holistic omni-channel communication strategy that maximizes streaming, retains audiences and reduces churns across platforms
3. Test and launch strategies to optimize customer communication channels (email, push, in app, etc) to maximize business goals
4. Segment customers and identify audience cohorts to optimize customer journeys and deliver the right message at the right time
5. Assist with first-party data acquisition strategy across platforms (connected devices, mobile apps, and web)
6. Partner with Analytics, Engineering, and Product teams to provide reporting requirements and produce regular reporting dashboards
7. Analyze campaign performance data, distributing performance reports to stakeholders
8. Provide recommendations to operations counterparts to optimize communication flows based on analysis & learnings



Qualifications

* 4-6 years’ experience, with a successful track-record in a CRM, retention or related role
* Experience in driving successful CRM programs through key communications channels such as email, push, in-app messaging, and/or SMS.
* Strong analytical skills, with the ability to develop reports and clearly communicate results
* Experience working with cross-functional teams, including marketing, product, data, and technology to drive objectives
* Self-starter who thrives in a fast-paced, dynamic start-up environment
* Ability to project manage/prioritize multiple projects simultaneously
* Meticulous attention to detail & strong organizational skills
* Excellent written and verbal communication skills
* Bachelor’s degree in related field or an equivalent combination of skills, training and hands-on experience
* Must have the legal right to work in the United States

New York City, New York, NYC, NY

Discovery Inc. is an equal opportunity employer. Discovery is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information.

EEO is the Law

Pay Transparency Policy Statement

If you are an individual with a disability and need an accommodation during the application process, please send an email request to HR@discovery.com.

PI117916847

<b>Discovery Inc.</b><br/><br/><br/><b>Manager, Lifecycle Marketing</b><br/><br/>US-NY-New York City<br/><br/><b>Job ID:</b> 25897<br/><b>Type:</b> Company Employee Full-Time<br/><b># of Openings:</b> 1<br/><b>Category:</b> Direct to Consumer<br/>US-NY-New York City<br/><br/><b>Overview</b><br/><br/><p style="margin: 0px;">Discovery's Digital Media group is a well-funded start-up within Discovery Communications. We are fast, nimble and have fun developing new, innovative and immersive digital content for eighteen iconic brands, including Discovery Channel, TLC, Investigation Discovery, Animal Planet, HGTV, Food Network, and more.</p><p style="margin: 0px;"> </p><p style="margin: 0px;">We are a small but mighty team working at the crossroads of technology and entertainment. As content creators in the digital space, were building on the Discovery legacy by using technology to evolve the viewing experience telling better, more engaging stories to millions of viewers across the Internet every day.</p><p style="margin: 0px;"> </p><p style="margin: 0px;"><strong>Whats in it for you?</strong><br />This is an incredibly exciting time to join the digital business. As the CRM Lifecycle Marketing Manager, you will play a key role in the evolution and success of our business. Youll have the opportunity to work with a dynamic, passionate and incredibly talented creative team. With your creative and detail-oriented skills you will gain an in-depth understanding of digital to help drive the success of the business.</p><p style="margin: 0px;"> </p><p style="margin: 0px;"><strong>About You</strong><br /> Passionate about developing one-to-one relationships with customers and delivering best-in-class experiences <br /> Operates with a customer-centric mindset, always optimizing the experience for the customer while still balancing marketing objectives <br /> Data-driven marketer who can translate metrics into meaningful and actionable insights<br /> Ability to think out-of-the-box and identify creative solutions to business problems/challenges</p><br/><br/><b>Responsibilities</b><br/><br/><p style="margin: 0px;">1. Define customer journeys and lifecycle stages for the TV Everywhere audience<br />2. Partner with Senior Manager to develop a holistic omni-channel communication strategy that maximizes streaming, retains audiences and reduces churns across platforms<br />3. Test and launch strategies to optimize customer communication channels (email, push, in app, etc) to maximize business goals<br />4. Segment customers and identify audience cohorts to optimize customer journeys and deliver the right message at the right time<br />5. Assist with first-party data acquisition strategy across platforms (connected devices, mobile apps, and web)<br />6. Partner with Analytics, Engineering, and Product teams to provide reporting requirements and produce regular reporting dashboards<br />7. Analyze campaign performance data, distributing performance reports to stakeholders<br />8. Provide recommendations to operations counterparts to optimize communication flows based on analysis & learnings</p><br/><br/><b>Qualifications</b><br/><br/><p style="margin: 0px;">* 4-6 years experience, with a successful track-record in a CRM, retention or related role<br />* Experience in driving successful CRM programs through key communications channels such as email, push, in-app messaging, and/or SMS.<br />* Strong analytical skills, with the ability to develop reports and clearly communicate results<br />* Experience working with cross-functional teams, including marketing, product, data, and technology to drive objectives<br />* Self-starter who thrives in a fast-paced, dynamic start-up environment<br />* Ability to project manage/prioritize multiple projects simultaneously <br />* Meticulous attention to detail & strong organizational skills<br />* Excellent written and verbal communication skills<br />* Bachelors degree in related field or an equivalent combination of skills, training and hands-on experience<br />* Must have the legal right to work in the United States </p><p style="margin: 0px;"><span style="color: #ffffff;">New York City, New York, NYC, NY</span></p>Discovery Inc. is an equal opportunity employer. Discovery is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information. <br><br> <a href="https://discovery.icims.com/icims2/servlet/icims2?module=AppInert&action=download&id=581131&hashed=1619517695">EEO is the Law</a> <br><br> <a href="https://discovery.icims.com/icims2/servlet/icims2?module=AppInert&action=download&id=588767&hashed=2014725565">Pay Transparency Policy Statement</a><br><br> If you are an individual with a disability and need an accommodation during the application process, please send an email request to HR@discovery.com. <img src="https://analytics.click2apply.net/v/m6DYeOUM1j1yHKlqsp6Ae"> <p>PI117916847</p>

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Posted: 2020-02-09 Expires: 2020-03-11

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Manager, Lifecycle Marketing

Discovery Inc.
New York, NY 10001

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