1+ months

Junior Copywriter - Digital

Minneapolis, MN 55415
  • Jobs Rated

About us:

Target is an iconic brand, a Fortune 50 company and one of Americas leading retailers.

Fueling the continued success of one of the worlds most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

Target Creative is the in-house creative agency dedicated to bringing one of the worlds most beloved and recognizable brands to life. Whether through design, marketing or brand work, we are the driving force behind delivering Targets dynamic, inventive and unmistakable storytelling to its massive global audience. Our mission is to inspire a sense of joy, wonder and excitement, and to takeourguestsand ourselvessomewhere new. Never resting on past wins or settling for anything less than extraordinary, our origin story built us to thrive in the competitive and changing retail marketplace. We tell a compelling and cohesive brand story, maximizing our messages across multiple platformswhether via a digital art gallery or a new $1 billion childrens clothing brand. Operating as one fully integrated team in both the U.S. and overseas, Target Creative comprises the best and brightest talent to execute market-leading creative strategy, design,writing, video production, operations, digital, UX, social media and more. We leverage smart and rewarding external partnerships while closely aligning with our Target teams. Together, we tackle every creative challenge with our amplified strengths, ultimately bearing the groundbreaking creative work that helps make Target the decisive guest favorite, year after year.

As a Digital Copywriter, you will be a part of this Target Creative team and help shape the digital presence of one of the world's strongest brands. Youll create innovative and effective digital content for Target.com, email marketing and other digital-specific channels. You will write in the Target brand voice, balanced with a clear, concise, easy-to-navigate messaging approach across editorial and promotional copy. You will be looked to as an expert and resource for e-commerce and digital-specific writing best practices. In addition, you will support in the transcreation of campaigns to digital-specific executions, adapting and applying the work across categories. Youll be asked to merge consumer insights/data with creative best practices, as well as quickly adapt to shifting priorities and build strong relationships across the enterprise with business partners.

In this position, youll ultimately champion the companys purpose, values and direction, while supporting Target Creatives strategies, goals and objectives. Youll be challenged to stay up-to-date on emerging trends and innovations in digital marketing/ecommerce. Youll be asked to seek creative solutions to overcome obstacles, ensure the accuracy of your copy and master the processes and tools required for daily work. You must be comfortable working within weekly publishing timelines, juggling a variety of needs with quick changes.

What were looking for:

  • 4-year college degree and/or equivalent work experience
  • 1-3 years copywriting experience within digital/ecommerce or a proven digital writing background
  • Proven ability to apply a consistent brand voice to brand work across multiple digital-based channels
  • User-experience-first messaging approach and ability to apply a strategic lens to writing
  • Knowledge of ecommerce and digital marketing best practices
  • Ability to learn and master the specific process and tools required for daily work
  • Desire and ability to work within a weekly publishing timeline
  • Portfolio of samples showcasing exceptional digital writing work

Americans with Disabilities Act (ADA)

Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.


Jobs Rated Reports for Copywriter

Posted: 2019-12-12 Expires: 2020-03-09

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Junior Copywriter - Digital

Minneapolis, MN 55415

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