10 days old

Digital Marketing Specialist

GE Energy
Chalfont St Giles, England HP8 4
Role Summary:As a Digital Marketing specialist for the Pharmaceuticals Diagnostics (PDx) business of GEHC, you will use your strong digital marketing skills to develop and implement marketing communications collaterals, digital marketing campaigns and social media to create demand, foster market growth and position GE Healthcare as a leading brand.

You will also participate in the implementation of region-specific marketing programmes supporting the UK Commercial organisation.

Essential Responsibilities:

+ Localisation of content management (promo materials) and digital ecosystem localisation and adoption (website, CDX, Showpad).

+ Account based digital marketing

+ Delivery of UK MedED programme and other key marketing programmes, reference centres, back up reporting

+ Responsible for all promo material for the region using GE Digital Platforms Veeva. Lead and develop UK pieces to support the commercial organisation.

+ Monitor the SalesForce.com marketing libraries to ensure there are no expired materials available to the sales force, and that all approved material is available

+ Monitor Showpad and ensure all pieces are uploaded and the ones already on the platform are valid

+ Create new promotional items, identified as needed by the sales force.

Qualifications/Requirements: Bachelors Degree in Marketing, Digital Marketing, Communications or equivalent

Proven experience in Field/ Regional Marketing and/ or Digital Marketing including social media, digital campaign creation and management, contact / lead database management (segmentation and reporting)

Experience working in a B2B environment, with a portfolio of successful examples from marketing collateral creation and promotion, digital launches, etc.

Desired Characteristics: Problem solving, ability to exercise sound judgment and make decisions based on business, market, and customer trends.

Data analysis, reporting and business intelligence, emphasis on digital marketing analytics

Team oriented ability to work with diverse, cross-functional teams, with sales force and customers

Flexibility, ability to change priorities quickly

About Us:GE Healthcare is a leading global medical technology and digital solutions innovator with over 100 years of healthcare industry experience and around 50,000 employees globally. We enable clinicians to make faster, more informed decisions through intelligent devices, data analytics, applications and services, supported by our Edison intelligence platform. We operate at the center of an ecosystem working toward precision health - digitizing healthcare, helping drive productivity and improving outcomes for patients, providers, health systems and researchers around the world.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything youd expect from an organization with global strength and scale, and youll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

GE Healthcare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Additional Locations:United Kingdom;Chalfont St Giles;


Posted: 2020-10-13 Expires: 2020-11-12

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Digital Marketing Specialist

GE Energy
Chalfont St Giles, England HP8 4

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