25 days old

Digital Marketing Manager

Crosley Brands
Louisville, KY 40204
  • Jobs Rated
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Job Summary:

Develops and implements digital marketing strategies to optimize marketing effectiveness and enhance the customer experience 



Supervisory Responsibilities:

Yes


 


Duties/Responsibilities:



  • Develops and implements multi-channel marketing plans through various digital marketing channels including, the internet, mobile, video, and other applicable mediums

  • Contributes to web content as needed

  • Designs campaigns to address specific market segments and works with different markets to promote specific products

  • Develops and administers a calendar of marketing campaigns or other promotional opportunities, including conferences, trade shows, meetings, and ensures that associated deadlines are met

  • Gathers data on existing or potential customers, competitors, or market segments for use in the development of targeted marketing strategies

  • Creates analytical reports about campaign performance to present to senior management 

  • Measures and analyzes ROI for marketing campaigns and social media reach

  • Responsible for the execution of email marketing or social media campaigns

  • Identifies appropriate social media channels, designs social media campaigns, tracks performance, and implements necessary changes

  • Communicates with management about social media activities

  • Acts as primary contact with outside agencies

  • Provides analysis and recommendations on social media strategies that align with organizational initiatives and goals

  • Works with outside agencies to distribute fact sheets, news releases, memos, and other content through a variety of media outlets

  • Coordinates and partners with external organizations to enhance the public image of the company



 


Required Skills/Abilities: 



  • Graphic and photo imaging

  • Content creation

  • Video and content editing

  • Excellent written communication

  • Administration and management of social media accounts

  • Creative thinking

  • Social perception

  • Handles complex issues

  • Possess expert knowledge of the subject matter



 


Education and Experience:



  • Bachelor's Degree 

  • 4-6 Years



Physical Requirements: 



  • Prolonged periods sitting at a desk and working on a computer

  • Must be able to lift at least 10 pounds, as needed



EEO Statement:

Crosley Brands provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.


 


Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. Duties, obligations, and activities may change at any time with or without notice.

Categories

Jobs Rated Reports for Marketing Manager

Posted: 2021-04-22 Expires: 2021-05-22

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Digital Marketing Manager

Crosley Brands
Louisville, KY 40204

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