1+ months

Digital Marketing Analyst

Florham Park, NJ 07932

ADP is hiring a Digital Marketing Analyst. In this position you will be responsible for key business metrics and reporting that drives decision making and process improvement for digital marketing efforts. A champion for tracking online marketing trends, collecting and analyzing data, developing campaign strategies, optimizing and reporting digital campaign performance. Ensure accurate and high quality data is collected and analyzed on a consistent basis. Leverage a variety of analytical tools to provide information that is flexible, responsive and nimble to changing business needs. The Digital Marketing Analyst is responsible for analysis, validation and support for all aspects of digital marketing campaigns.

At ADP we are driven by your success. We engage your unique talents and perspectives. We welcome your ideas on how to do things differently and better. In your efforts to achieve, learn and grow, we support you all the way. If success motivates you, you belong at ADP.

We strive for every interaction to be driven by our CORE values: Insightful Expertise, Integrity is Everything, Service Excellence, Inspiring Innovation, Each Person Counts, Results-Driven, & Social Responsibility.


  • Analytics/ Consulting/Communicating
  • Collecting and analyzing customer, marketing, web behavioral data, existing systems, interface requirements, and operational needs
  • Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance
  • Developing and presenting learnings from analyses, including actionable insights and recommendations
  • Developing digital campaign and web measurement strategies
  • Work with Business Unit champions and Subject Matter Experts (SMEs) to define requirements related to reporting, analytics, trending and communications
  • Creating dashboards, data visualizations, and campaign/website performance reports
  • Monitoring and analyzing digital media and marketing trends
  • Develops adhoc inquiries to assist in reporting, categorization and analysis
  • Works and counsels on best practices for measurement
  • Determines best methodology and oversees the accurate and timely conversion of campaign data, reporting and analytics.


  • Bachelor's Degree or Equivalent in Education & Experience with Major Area of Concentration in Finance, Accounting, Statistics
  • 3-5 Years of Directly Related Experience in analytics, reporting tools, including Tableau and Google Analytics
  • Deep knowledge of digital marketing across social, display and programmatic platforms
  • Ability to make data-driven decisions

PREFERRED QUALIFICATIONS: Preference will be given to candidates who have the following:
  • Excellent project management skills
  • Strong verbal and interpersonal skills, with demonstrated ability to work with and communicate at all levels of staff and management.
  • Ability to interpret data into actionable recommendations
  • Strong Excel skills required, including data modeling and ad hoc analysis
  • Can easily build relationships across multiple functions and business Units

We're designing a better way to work, so you can achieve what you're working for. Consistently named one of the 'Most Admired Companies' by FORTUNE Magazine, and recognized by DiversityInc as one of the 'Top 50 Companies for Diversity,' ADP works with more than 740,000 organizations across the globe to help their people work smarter, embrace new challenges, and unleash their talent. "Always Designing for People" means we're creating platforms that will transform how great work gets done, so together we can unlock a world of opportunity.

At ADP, we believe that diversity fuels innovation. ADP is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, or protected veteran status. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.


Posted: 2020-10-16 Expires: 2020-12-16

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Digital Marketing Analyst

Florham Park, NJ 07932

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