29 days old

Demand Generation Manager

Wind River Systems
Alameda, CA 94501
  • Job Code
    114563438
Wind River Systems
Marketing • Alameda, CA

DEMAND GENERATION MANAGER
Location: Alameda, CA

ABOUT THE JOB

Working as a Demand Generation Manager at Wind River means you have the opportunity to use your skills and creativity to develop and execute customer-centric campaigns. In pursuit of aggressive targets for growth, you will set the bar for operational excellence and measurement discipline. This is a high-impact, results oriented role, where you will own demand generation and Account-Based Marketing (ABM) campaign execution.


Interface & Collaboration

  • The successful candidate will coordinate with Product and Vertical Marketing, Field Marketing and Sales to prioritize and develop integrated campaigns, determine best channels for each account/product/campaign/content asset
  • Close coordination with Sales, and forge strong communication and Service Level Agreement (SLA) between Demand Generation and Sales
  • Collaborate with marketing, product, sales and services team members to create a feedback loop for continuous improvement to the funnel delivery and conversion


Responsibilities

  • Actively contribute to the global Demand Generation strategy including account-based marketing (ABM), demand creation, lead flow and data analytics.
  • Collaborate with sales, portfolio marketing and field marketing to create and execute on customized campaign plans for key accounts and market segments with the objective to prospect new leads, engage existing customers, and accelerate pipeline growth
  • Use data, customer and competitive insights, and industry best practices to identify opportunities to create personalized ABM campaigns and plays.
  • Drive demand in vertical markets and for horizontal technology plays by maximizing use and reuse of content across marketing channels.
  • Drive targeted campaigns and messaging for vertical markets and horizontal technologies including Aerospace & Defense, Connected Vehicles, Industrial (Energy, Transportation, Medical), Telecommunications and our solution portfolio
  • Utilize the complete toolbox of a modern marketer, with digital and offline channels such as emails, events, webinars, seminars, direct mail, SEM, SEO, retargeting to engage our customers in a B2B (Business to Business) environment.
  • Define and build buy-in for what success looks like for each campaign. Track engagement, journey, attribution, insight, and ROI performance metrics for all demand generation and ABM activities. Use A/B testing and metrics to optimize campaigns.
  • Communicate all campaign plans, program results, activities, and feedback through regular communication and follow up to the marketing and sales department.
  • Build and maintain strong relationships with sales, marketing staff and vendors.
  • Define budget needs; manage media buys, and work within that budget.

ABOUT YOU

  • BA/BS in Marketing, or related field is required. MBA is preferred.
  • 5+ years in demand marketing, including a lead generation focus
  • 2+ years in an account based marketing role
  • Demonstrated track record of driving significant growth in demand and pipeline
  • Excellent project management skills
  • Experience working with Marketo, Salesforce and other Mar-Tech platforms.
  • Ability to identify data-driven opportunities to generate, accelerate, and close pipeline.
  • Ability to manage multiple campaigns and work assignments with a variety of internal components and requirements.
  • A critical thinker, with first-rate oral and written communication skills
  • Positive attitude, team player and major contributor

Why Choose Wind River?

Have you been on an airplane or used a cell phone recently? Chances are you didn’t even realize that Wind River’s products are making it happen. How about a trip to Mars? This is the seventh time around for Wind River. Interested in joining the world leader in Embedded Operating Systems driving the leading edge of technology enablement? Your personal contribution and leadership abilities will play a huge role in our success!

PI114563438

<b>Wind River Systems</b><br/>Marketing Alameda, CA<br/><br/><p><strong>DEMAND GENERATION MANAGER<br /></strong>Location: Alameda, CA<br /><br /></p><p><strong>ABOUT THE JOB<br /><br /></strong>Working as a Demand Generation Manager at Wind River means you have the opportunity to use your skills and creativity to develop and execute customer-centric campaigns. In pursuit of aggressive targets for growth, you will set the bar for operational excellence and measurement discipline. This is a high-impact, results oriented role, where you will own demand generation and Account-Based Marketing (ABM) campaign execution.<strong><br /><br /><br />Interface & Collaboration<br /></strong></p><ul><li>The successful candidate will coordinate with Product and Vertical Marketing, Field Marketing and Sales to prioritize and develop integrated campaigns, determine best channels for each account/product/campaign/content asset</li><li>Close coordination with Sales, and forge strong communication and Service Level Agreement (SLA) between Demand Generation and Sales</li><li>Collaborate with marketing, product, sales and services team members to create a feedback loop for continuous improvement to the funnel delivery and conversion</li></ul><p><strong><br />Responsibilities<br /></strong></p><ul><li>Actively contribute to the global Demand Generation strategy including account-based marketing (ABM), demand creation, lead flow and data analytics.</li><li>Collaborate with sales, portfolio marketing and field marketing to create and execute on customized campaign plans for key accounts and market segments with the objective to prospect new leads, engage existing customers, and accelerate pipeline growth</li><li>Use data, customer and competitive insights, and industry best practices to identify opportunities to create personalized ABM campaigns and plays.</li><li>Drive demand in vertical markets and for horizontal technology plays by maximizing use and reuse of content across marketing channels.</li><li>Drive targeted campaigns and messaging for vertical markets and horizontal technologies including Aerospace & Defense, Connected Vehicles, Industrial (Energy, Transportation, Medical), Telecommunications and our solution portfolio</li><li>Utilize the complete toolbox of a modern marketer, with digital and offline channels such as emails, events, webinars, seminars, direct mail, SEM, SEO, retargeting to engage our customers in a B2B (Business to Business) environment.</li><li>Define and build buy-in for what success looks like for each campaign. Track engagement, journey, attribution, insight, and ROI performance metrics for all demand generation and ABM activities. Use A/B testing and metrics to optimize campaigns.</li><li>Communicate all campaign plans, program results, activities, and feedback through regular communication and follow up to the marketing and sales department.</li><li>Build and maintain strong relationships with sales, marketing staff and vendors.</li><li>Define budget needs; manage media buys, and work within that budget.</li></ul><br /><p><strong>ABOUT YOU<br /></strong></p><ul><li>BA/BS in Marketing, or related field is required. MBA is preferred.</li><li>5+ years in demand marketing, including a lead generation focus</li><li>2+ years in an account based marketing role</li><li>Demonstrated track record of driving significant growth in demand and pipeline</li><li>Excellent project management skills</li><li>Experience working with Marketo, Salesforce and other Mar-Tech platforms.</li><li>Ability to identify data-driven opportunities to generate, accelerate, and close pipeline.</li><li>Ability to manage multiple campaigns and work assignments with a variety of internal components and requirements.</li><li>A critical thinker, with first-rate oral and written communication skills</li><li>Positive attitude, team player and major contributor</li></ul><p></p><p><strong>Why Choose Wind River? </strong></p><p>Have you been on an airplane or used a cell phone recently? Chances are you didnt even realize that Wind Rivers products are making it happen. How about a trip to Mars? This is the seventh time around for Wind River. Interested in joining the world leader in Embedded Operating Systems driving the leading edge of technology enablement? Your personal contribution and leadership abilities will play a huge role in our success! </p><p> </p> <img src="https://analytics.click2apply.net/v/xWMxbmfzbQpWuo6NuGPOb"> <p>PI114563438</p>

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Posted: 2019-10-15 Expires: 2019-11-15

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Demand Generation Manager

Wind River Systems
Alameda, CA 94501

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