23 days old

Consumer Insights / Shopper Insights Associate / Manager - Nutrition P2P (Path to Purchase)

Charlottesville, VA 22901
  • Job Code

Perrigo Company is dedicated to making lives better by bringing high quality and affordable self-care products that consumers trust everywhere they are sold. Help us do it.

We are currently looking for a Consumer Insights / Shopper Insights Associate / Manager for P2P (Path to Purchase) to join our Nutrition Business. This position will be located in Charlottesville, VA or Grand Rapids, MI.

Job Purpose:

The Consumer Insights / Shopper Insights Associate / Manager P2P will support the insights needs for the Nutrition Business Units. This individual will manage the knowledge needs necessary to educate and embed shopper, consumer and customer insights into Perrigos go to market strategies. He/she will unlock meaningful consumer and shopper insights that differentiate our products and services in order to meet consumer needs and expectations for Self-Care within the specified categories.

Knowledge, Experience and Education:

  • 6+ years of proven performer experience in Insights or Market Research position within CPG industry healthcare/Self-care experience preferred
  • Bachelors degree in Business, Marketing or closely allied field, with a masters degree preferred.
  • Experience in shopper research methods and activating shopper insights in a retail environment preferred.
  • Demonstrated knowledge regarding both qualitative and quantitative research techniques.
  • Demonstrated ability to work across many teams to drive outcomes with insights
  • Experience with Store Brand and branded products preferred
  • Superior communication skills and the ability to visually tell a story
  • Ability to multitask several projects at once with strong project management skills.
Major Duties:
  • Manage and support all consumer research initiatives: Working with each product (or sales) team, provide the RFP, manage the bid process, select the supplier, and enable the research through to deliverables and embedment. This position is responsible for matching tools with business needs and provide recommendations to the internal client to reach his/her knowledge goals.
  • Activate consumer learnings: Drive measurable outcomes and application of insights with our customers and stakeholders. Continually educate the organization on todays consumer, shopper and customer needs and the anticipation of tomorrows demands.
  • Support Innovation Strategy of Store Brand and Insurgent Brands: Collaborate with innovation stakeholders in the organization to fuel new consumer-led ideation capabilities that uniquely drive shopper demand at our platinum customers.
  • Sales & Marketing Consultant: Create learning agendas and research recommendations that will optimize category understanding of shopper, consumer, and customer across the full path to purchase. Maximizing research spend through thoughtful research design and prioritization of stakeholder needs.
  • Some travel required - less than 10% .

Equal Employment Opportunity/M/F/disability/protected veteran status.



Posted: 2021-03-19 Expires: 2021-04-19

Before you go...

Our free job seeker tools include alerts for new jobs, saving your favorites, optimized job matching, and more! Just enter your email below.

Share this job:

Consumer Insights / Shopper Insights Associate / Manager - Nutrition P2P (Path to Purchase)

Charlottesville, VA 22901

Join us to start saving your Favorite Jobs!

Sign In Create Account
Powered ByCareerCast