7 days old

Clinical Accessories Product Manager

GE Energy
上海
**Job Description Summary**

The Product Marketing manager will be in charge of creation of a product/portfolio strategy, including product positioning, value proposition, price strategy, promotion strategy, and provides input to the new product/solutions roadmap development,

GE Healthcare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.



**Job Description**



**Key responsibilities include (but are not limited to):**



+ Utilizes Gold Standard marketing practices and skills to contribute in the development and execution of the marketing plan for a global product (portfolio management, marketing strategy, value proposition, positioning etc.) Responsibilities include VOC gathering, Marketing Blueprint development and collaboration, competitive analysis, segmentation, targeting and positioning to align messaging, tactics, commercial channel tools and execution for success

+ Using a variety of inputs, e.g. market research, clinical and industry trend analysis, and market share, assists in the development of the designated product/portfolio strategy. Helps develop and test new product ideas in partnership with Product Management & Engineering

+ Key contributor to the global product/portfolio roadmap and operating plan definition with the goal of achieving growth and market share objectives. Collaborates with Product leaders, regional sales to develop the orders forecast for the product segment and the segment marketing budget.

+ Collaborates with Marketing Communications and PR to execute communication plans and contributes to the development of communication assets (collateral, images, and training tools/courses) that can be used in the execution of regional communication plans.

+ Drives the development of the Commercial Launch and Sales Readiness Strategies and Plans for introduction of NPIs. Works with regional and field marketers to coordinate region specific launch activities, to be executed by regional teams.

+ Leads and coordinate with region product on execution of marketing plans (collecting VOC research, advisory boards, concept testing; communication and promotional plans events; regional show site development), development of regional Key Opinion Leader relationships and dissemination of best practices and customer success globally.

**Qualifications:**



Bachelors Degree in Marketing or clinical 3+ years experience in monitoring product marketing or related field Excellent oral and written communications skills Strong analytical and process skills Must submit application for employment through gecareers.com (or COS if internal) to be considered Must be willing to submit to a background investigation, including for example, verification of your past employment, criminal history, and educational background



Inclusion and Diversity



GE Healthcare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.



Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything youd expect from an organization with global strength and scale, and youll be surrounded by career opportunities in a culture that fosters care, collaboration and support.



**Additional Information**



**Relocation Assistance Provided:** No

Categories

Posted: 2021-02-22 Expires: 2021-03-24

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Clinical Accessories Product Manager

GE Energy
上海

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