11 days old

Casino Brand Manager

The United States Playing Card Company
Erlanger, KY 41018
  • Job Code

For over 150 years, The United States Playing Card Company (USPC) has been the leader in the production and distribution of premier playing cards and a creator of innovative family-friendly games. Well-known and reputable brands such as BEE, BICYCLE, KEM, ARISTOCRAT and HOYLE are just a few of our widely recognizable brands. Whether it is a game of blackjack on the casino floor or game night with the family our brands and products play a part.

We are looking for candidates who can elevate our global B2B casino business. This valued colleague pursues a deep understanding of the market drivers, customer needs and emerging trends to unlock opportunities and drive profitable growth. They partner with the sales, quality and other teams to create compelling stories and data driven support material to clearly distinguish the experience we deliver through our products, brands and superior service. The Brand Manager is a steward of our historic casino brands and a champion for finding innovative ways to build on our legacy.

You will know you are a fit if you are an exceptional communicator and are as good at listening and observing as you are at crafting marketing material that clearly illustrates our unique value proposition. You can be successful in this role if you have business acumen, proficiency in data
analysis and financial modeling, and a global view. You are an ideal candidate if you thrive in a fast-paced dynamic team, if you are curious, agile, data driven and possess a growth mindset.

Essential Functions and Responsibilities:

  • Develop strategies to support and grow the global casino business.
  • Proactively identify and quantify business and innovation opportunities based on customer and marketplace understanding.
  • Design, lead and communicate all customer insight research projects, and new product concept testing from initiation to final
  • Lead the creation of innovative product concepts and business models that drive revenue and profitable growth and support the strategy.
  • Create and execute global marketing plans in support of the strategies, business plan, brand positioning and regional needs.
  • Build and nurture our casino brands and product portfolio to deliver on todays needs while future proofing our offering.
  • Craft all communication and customer facing materials.
  • Plan and execute all industry tradeshows.
  • Manage product mix and product lifecycles.
  • Collaborate cross functionally to reduce product costs and inefficiencies, improve margin and ensure best in class product experience for our customers.

Core Competencies:

Superior communication skills (listening, verbal and written) and interpersonal savvy

Highly proficient at data analysis and financial modeling

Ability to work collaboratively and fluidly across functions, organization levels and cultures

Problem Solving

Comfort and confidence working independently most of the time and comfort with ambiguity


Bachelors in Marketing with 5+ yrs. experience in a B2B business setting. MBA preferred.

Experience managing brands and products.

Working knowledge of social media platforms used to market B2B brands.

Working knowledge of market research methodologies.

Working knowledge of project management best practices.


Works quickly and proficiently in typical office software as well as business tools like SAP, Tableau, Salesforces.

Strong organizational skills and ability to quickly respond to changes in demands.


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Frequent use of telephone and computer

Must be able to lift to 35 pounds, walk up and down steps and sit for prolonged periods of time (6 - 8 hours a day)


The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Hands-on office and warehouse environment.

Domestic and International travel will be required.



Posted: 2020-10-15 Expires: 2020-11-15

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Casino Brand Manager

The United States Playing Card Company
Erlanger, KY 41018

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