28 days old

Business Strategist

360 Live Media
Washington, DC 20036
  • Job Code

360 Live Media is looking for a Business Strategist to join the team in our Washington, DC office and help associations increase revenue and attract new members.

360 Live Media is an event strategy, marketing, and design agency that helps associations maximize the impact of their events to advance their mission. We drive tangible business results by helping organizations modernize their approach to events, membership, and revenue. Working at the intersection of Madison Avenue, Silicon Valley and K St, we bring fresh ideas, new thinking and real results to association executives and the organizations they lead.

Working at 360 Live Media isn't a sit (or stand)-behind-your-desk, 95, do-the-same-thing-every-day kind of experience. Based in the heart of Washington, D.C., our team of fast-paced, energetic and entrepreneurial strategists, innovators and doers are driven to achieve growth for our clients and our company. 360 Live Media is a wholly owned subsidiary of SmithBucklin, a 100 percent employee-owned association management and services company that more organizations turn to than any other.

What You Will Do:

  • Research and Analysis
    • Review materials provided by clients and conduct secondary research on topics such as industry trends, competitive analysis, membership personas and characteristics, etc.
    • Conduct interviews with association's internal and external stakeholders to aid in the event design, marketing, and business strategy
    • Research and report on competitive events
    • Write creative, strategic, and design briefs based on completed research and client deliverables
    • Distill research into well-written executive summaries for internal and external stakeholders, including key findings that may impact event attendees, membership, and/or association revenue
    • Present findings to internal team and/or association leadership with authoritative, executive presence
    • Attend events and conferences to evaluate new trends and innovative ideas
  • Event and Business Strategy
    • Define strategies to resolve business problems the association is facing within its events portfolio and/or membership growth and retention
    • Develop event attendee pricing strategies
    • Develop event sponsorship strategies, packaging and pricing, and lead the development of final event prospectus
    • Lead the development of event P&Ls, forecasting event costs and revenue
    • Provide data, insights, and rationale for recommendations on audience-centered event design
    • Contribute to the development of Strategic Event Frameworks
    • Serve as the integrator between experience design and audience acquisition

Basic Qualifications

  • Bachelor's degree required; MBA preferred.
  • 8+ years of experience in relevant field.
  • Strong business acumen.
  • Ability to present to C-Suite audience.
  • Curious and data-driven with the ability to convert research into insights and strategies.
  • Skilled writer and presentation creator.
  • Excellent communication and interpersonal skills.
  • Highly organized and solution-oriented.
  • Detail-oriented and able to prioritize.
  • Self-starter and able to work efficiently under pressure in an entrepreneurial, fast paced environment.

Where Do You Fit?

Working at 360 Live Media and SmithBucklin will offer you countless opportunities to develop transferrable skills, acquire meaningful knowledge and gain rich experiences at an accelerated pace. By working collaboratively with smart, ambitious, multi-talented, genuine and hardworking colleagues, you will build meaningful, deep and enduring relationships that will serve you well throughout your career, regardless of your chosen path. In addition, as a 100 percent employee-owned company, SmithBucklin offers all of our people regardless of position or compensation an equal chance to experience the fulfillment and reap the benefits of ownership. As owners, our employees control the destiny of SmithBucklin and are unified in the goal of building a great, enduring company.

Equal Employment Opportunity

At SmithBucklin, Equal Employment Opportunity is our commitment and goal. All qualified candidates will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, marital status or any other protected status designated by federal, state or local law. Applicants are encouraged to confidentially self-identify when applying. Employment is contingent upon successful completion of a reference and background investigation based on position.



Posted: 2021-03-16 Expires: 2021-04-16

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Business Strategist

360 Live Media
Washington, DC 20036

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