1+ months

Associate Director Marketing

Parsippany, NJ 07054
Company Info

Teva is a global pharmaceutical leader and the world's largest generic medicines producer, committed to improving health and increasing access to quality health solutions worldwide. Our employees are at the core of our success, with colleagues in over 80 countries delivering the world's largest medicine cabinet to 200 million people every day. We offer a uniquely diverse portfolio of products and solutions for patients and we've built a promising pipeline centered around our core therapeutic areas.  We are continually developing patient-centric solutions and significantly growing both our generic and specialty medicines business through investment in research and development, marketing, business development and innovation. This is how we improve health and enable people to live better, healthier lives. Join us on our journey of growth!

Job Description

POSITION SUMMARY

The Associate Director, CNS/Pain HCP Marketing will lead the development and execution of an HCP promotional plan for one of our key upcoming innovative launch brands in North America.  The ideal candidate is a strategic self-starter who is passionate about helping patients by effectively reaching and educating healthcare professionals on a new therapeutic option, while working with colleagues to build a dynamic new growth driver for the organization.

ESSENTIAL AREAS OF RESPONSIBILITY

  1. Develops HCP strategy and direction of the brand (35%)
  2. Identifies and segments HCPs for sales force and non-personal promotion
  3. Identifies and addresses drivers and obstacles to brand adoption among target HCPs
  4. Develops, refines and evolves core promotional campaign for HCPs to correspond to brand  needs and market insights
  5. Provides brand leadership to the sales force (25%)
  6. Collaborates with sales leadership to ensure optimal reach and engagement of target HCPs
  7. Develops and ensures sales force has optimal product training and selling materials
  8. Conduct sales force ad boards and act as the brand liaison to the sales teams
  • Works with multi-channel marketing team to develop and execute an effective non-personal HCP promotion plan that complements sales force efforts (20%)
  • Works across core and extended brand team to contribute to success of brand (20%)
  1. Attends external customer meetings including advisory boards with external experts
  2. Makes presentations to customer facing functions and management in various meetings
  3. Manages overall and specific budgets to achieve defined targets
  4. Analyzes market data and information

Core competencies (five or six) that an incumbent needs to be successful in this position and that distinguish this position from others similar to it

Planning and Organization

  1. Knows and uses strong planning and organizational skills and practices
  2. Works effectively in a multiple task environment and establishes priorities
  3. Plans, organizes and monitors activities according to priorities
  4. Modifies plans as situation warrants; establishes and uses alternative plans

Problem Solving and Decision Making

  1. Evaluates less than successful tactics and implements corrective actions
  2. Makes decisions in the absence of complete information

Analysis

  1. Compiles relevant data from appropriate sources and performs analysis for the department
  2. Synthesizes complex and diverse information, recognizes trends and/or interrelationship

Teamwork

  1. Demonstrates team approach by providing support to others in and outside the department as needed
  2. Facilitates teams ability to incorporate divergent thoughts and ideas
  3. Effectively leads project teams

Communication

  1. Presents clear, concise, well organized written and oral communications
  2. Seeks input from customers and feedback on brand and tactical ideas

Interpersonal Ability

  1. Builds rapport and cultivates relationships in the department and cross functionally
  2. Identifies and recruits advocates to address key problems
  3. Establishes and maintains cross-functional relationships

Leadership

  1. Achieves results through others without direct authority
  2. Produces strong return on investment results
  3. Develops coherent product plans for assigned sections
Qualifications

Education required               

Bachelors Degree, Business or marketing degree, or MBA

Experience required           

  • Minimum of 7 years pharmaceutical marketing or sales experience required
  • Minimum of 5 years of US marketing experience, including HCP promotion, as part of a pharmaceutical branded marketing team with increased responsibilities over time
  • Experience in managing an Agency of Record or other agencies that support a brand

Specific type of experience required   

  • Launch experience for a pharmaceutical product required
  • Pain experience highly preferred
  • Experience working with global and/or alliance marketing partners highly preferred
Function
Marketing
Sub Function
Brand Marketing
Reports To

Director, CNS Marketing

Already Working @TEVA?

If you are a current Teva employee, please apply using the internal career site available on "Employee Central". By doing so, your application will be treated with priority. You will also be able to see opportunities that are open exclusively to Teva employees. Use the following link to search and apply: Internal Career Site

The internal career site is available from your home network as well. If you have trouble accessing your EC account, please contact your local HR/IT partner.

Categories

Posted: 2020-05-12 Expires: 2020-07-10

Join us at the forefront of pharmaceutical research and production. With state-of-the-art facilities, highly skilled colleagues, and a high-powered organizational culture, Teva offers you countless possibilities to make a real difference in people's lives and add value to your career.

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Associate Director Marketing

Teva Pharmaceuticals
Parsippany, NJ 07054

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