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Assistant Manager, Customer Analytics(SQL, Media Mix Modelling, ROAS)
Assistant Manager, Customer Analytics Pune, India
Are you ready to join a team in a global company where your primary focus is to deliver analytical related services and products to our internal customers, you will provide thought leadership on creating solutions? Are you interested in joining a globally diverse organization where our unique contributions are recognized and celebrated, allowing each of us to thrive? Then its time to join Western Union as Assistant Manager, Customer Analytics.
Western Union powers your pursuit.
In this unique global role, you will work with customer analytics.
Role Responsibilities
- Collecting and analyzing customer, marketing, and web behavioral data. Exposure to tools like Adobe Analytics, Google Analytics and understanding the data created by the mentioned tools.
- Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.
- Developing and presenting learnings from your analyses, including actionable insights and recommendations.
- Developing digital campaign and web measurement strategies. Exposure to Search engine optimization, Search engine marketing
- Developing digital attribution measurement frameworks.
- Exposure to tools/built frameworks for media mix modelling.
- Creating dashboards, data visualizations, and campaign and website performance reports.
- Monitoring and analyzing digital media and marketing trends.
- Communicating and presenting to colleagues, senior managers, and clients.
Role Requirements
- 6+ years of experience in a data analytics role.
- Hands on experience in using and understanding datasets derived from Adobe Analytics, Google Analytics etc.,
- Hands on experience querying databases (SQL) and advanced knowledge of MS Excel.
- Experience working in Data Science.
- Experience in programming using Python is desired.
- Good communication and analytical skills are both important for this role.
We make financial services accessible to humans everywhere. Join us for whats next.
Western Union is positioned to become the worlds most accessible financial services company transforming lives and communities. Were a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.
Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. Youll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If youre ready to help drive the future of financial services, its time for Western Union. Learn more about our purpose and people at https://careers.westernunion.com/.
Benefits
You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few
(https://careers.westernunion.com/global-benefits/). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.
Your India specific benefits include:
- Employees Provident Fund [EPF]
- Gratuity Payment
- Public holidays
- Annual Leave, Sick leave, Compensatory leave, and Maternity / Paternity leave
- Annual Health Check up
- Hospitalization Insurance Coverage (Mediclaim)
- Group Life Insurance, Group Personal Accident Insurance Coverage, Business Travel Insurance
- Cab Facility
- Relocation Benefit
Western Union values in-person collaboration, learning, and ideation whenever possible. We believe this creates value through common ways of working and supports the execution of enterprise objectives which will ultimately help us achieve our strategic goals. By connecting face-to-face, we are better able to learn from our peers, problem-solve together, and innovate.
Our Hybrid Work Model categorizes each role into one of three categories. Western Union has determined the category of this role to be Hybrid. This is defined as a flexible working arrangement that enables employees to divide their time between working from home and working from an office location. The expectation is to work from the office a minimum of three days a week.
We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.
#LI-RB2 #LI-Hybrid

Categories
Industry
- Banking / Finance
Western Union – connecting people around the world.
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